N31a\nZ{ Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Specialize in Analytics (STEM) or Consumer Behavior. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. %%EOF Your session has ended. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Open only to Doctoral students. %PDF-1.5 % Finance & Accounts. endstream endobj startxref The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. fu. bmP"]_CLL`]@Mg`x 8 endobj #S84u>I^j:&EnC#q!. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo endstream endobj 136 0 obj <>stream Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Meet the Student Advisory Council of the MS in Marketing program. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. For additional information, visit marshall.usc.edu/MSMkt. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU ,xT@ Proposal, research and written report/paper required. ` pPh=\kv)YL Vf`Ar \4 $ j$@bL "$$&~D-@7dJ$201210R#@ 7 Graded CR/NC. Learning Objectives Upon successful completion of this course, students will be able to: 1. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Duplicates credit in the former DSO 566. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . A minimum cumulative GPA of 3.00 is required for graduation. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Seminar. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Media, Mass Communication and Journalism. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. *gBAt@eYq@'"%9*D$ registration begins 3/1 . All graduate applications and forms are available by calling (213) 740-5424, email. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! <> We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Graded CR/NC. stream endobj At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. Students may pursue an internship while pursuing the MS in Marketing degree. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. endstream endobj 137 0 obj <>stream Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. Exposure and Mentorship From Experts in the Marketing Field. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream <>>> endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . 0 Proposal, data collection, analyses, and written report. , etc. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. For previous semesters, check the Schedule of Classes archive. %PDF-1.5 % We are top 5 in the UK for Marketing (Complete University Guide, 2023). - Strong desire to learn and think critically and innovatively. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. 0 endstream endobj startxref BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Graded CR/NC. Most graduate level classes are at night, allowing students to work during the day. MS in Marketing Students study from world renowned faculties. Prerequisite: BUAD-307 or MKT-385x. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION . Involves market research and implementation planning. %%EOF Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. Looks like that page is missing. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Computer Application and IT Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. <> Let us know by taking a short survey. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Graded CR/NC. Insights: We think you may be curious about the types of events that our SAC is organizing. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. 1 0 obj As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. {[P Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. % Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. The course employs a combination of lectures, articles, and "hands-on" exercises. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. * You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Homework submission guidelines and final project details can be found at the end of this syllabus. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. You must login in: myUSC student portal The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Ready to register for classes? 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