The majority of these (445 million/99.5%) access social media via their mobile phones. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. Social media has given brands more ways than ever to connect with customers. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. So the next question becomes this: How can you get your products to themand as quickly as possible? (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. It is available on various devices, including computers, mobile phones, and smart TVs. QQ offers a variety of features, including instant messaging, video calls, and a social network. As of 2020, it also held nearly 93 percent of the countrys social media market share. MPA joins industry leaders to discuss decarbonisation strategies. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Show publisher information How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). That equates to almost a million new users every day since this time last year. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? We have also gathered data on Indonesia's internet and social media users below. Meanwhile, 36.6% use social platforms to fill their free time. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. Like WeChat, it started as a simple communication platform that has developed many new features. Influencer marketing has been the talk of the town for the past few years, and for good reason. Exportable files for easy reading, analysis and sharing. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. And Vietnamese social commerce shoppers are quite loyal. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. There are various popular social media platforms in Asia. There were 56.85 million social media users in Thailand in January 2022.. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. That's the power of branded content in action! In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. You need at least a Starter Account to use this feature. The favourite social media platforms of South-East Asia's young adults. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. But, Clubhouse isn't the only game in town. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. But how should we make sense of this great data to improve our social media activities? According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. The most popular social media platforms. 64% will return to a store they have already bought from in the past. It also comes with a character limit, similar to Twitter. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. YouTube is the most popular, with 94.2% of internet users using the platform. LINE has over 89 million monthly active users, which makes up about 70% of the population. Statista. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Get in touch with us. Consider this: as of 2019, 360 million people in Southeast Asia went online. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Business owners often go where their customers are. Insider Intelligence Inc. All Rights Reserved. Many Filipinos use it to gather news and current events. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. Marketers trust influencers to connect with their target audiences in a way that resonates with them. QQ works best on desktops and is mainly used to send emails or share files. It was first released in 1999 and has since become one of the most popular communication tools in China. Release date refers to the date of access. Proprietary data and over 3,000 third-party sources about the most important topics. It is free to use, but users can purchase premium features and services. As soon as this statistic is updated, you will immediately be notified via e-mail. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. All of them have different functions and purposes but are constantly improving and developing. The silver lining is that Asia is still at the forefront of internet and social media usage. You've come to the right place! For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. 01 Mar 2023. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. Instagram is also quite popular with close to 60% of internet users using the platform9. 89.3% of the entire South Korean population are social media users. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. You can only download this statistic as a Premium user. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Posted 4:54:45 AM. Social media consumption in the region has grown dramatically, with. Get full access to all features within our Business Solutions. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Please do not hesitate to contact me. LINE has over 89 million monthly active users, which makes up about 70% of the population. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. However, usage and popularity vary significantly between countries. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). The most popular is YouTube, with 89.6% of internet users on the platform. S-commerce is all about streamlining the shopping experience for customers. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Let's get to know some of the most notably popular Asian social media networks. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. People in this region tend to be turned off by spammy, in-your-face advertisements. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Social media statistics for Thailand in 2022. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. But its numbers also have a better distribution across platforms. Lets dig a bit deeper into the data to find out. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. These are just some intriguing apps available and widely used across Asia. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? WHATS IN THIS REPORT? A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . February 28, 2022. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Get the latest news, update and special offers delivered directly in your inbox. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. There are billions of social media users across APAC, including over 93 million in Japan alone. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. Please create an employee account to be able to mark statistics as favorites. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. So how can you get your customers to create UGC for you? Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). New White Paper: Game Apps in Japan download for FREE >>. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. SNOW has a similar foundation and basis to Snapchat. TheSee this and similar jobs on LinkedIn. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. It's proven to be a highly effective way of reaching specific audiences. It requires dedication, planning, execution, and a genuine level of care. Weve scoured the web and compi https://t.co/0DyxFuJnYn. liability for the information given being complete or correct. The most popular social media platforms. To learn more, visit www.moengage.com. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. Are you interested in testing our business solutions? This is according to Hootsuite's report. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. Social media is widely used throughout the APAC region. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. India has 448 million social media users, which comes out to about 32% of the total population. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. The ultimate list of Linkedin Statistics that you need to know in 2023. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. 5). Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. You've come to the right place! Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Meanwhile, 36.6% use social platforms to fill their free time. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. (February 28, 2022). the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. What's new and trending on the blog? For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. That's why UGC is such a valuable tool. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. The same convenience works for social commerce sellers. This statistic is not included in your account. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Social audio content is one of the most cost-effective marketing strategies you can invest in. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Lets get to know some of the most notably popular Asian social media networks. Business Solutions including all features. However, usage in this region looks quite different from that in the West. How can you save money on eCommerce fulfilment? Comparatively, LinkedIn accounted for 0.63 . Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. We also examine user trends among the major international platforms and those in China. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Client-only email newsletters with analysis and takeaways from the daily news. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. Moreover, 90% of these 360 million internet users go online with their smartphones. User-generated content is a Powerful Key to Brand Building, 7. It will have 60% more users than Snapchat and twice as many as Twitter this year. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. Interested in growing your business with us? The ideal entry-level account for individual users. Cambodia Branded Content Draws Bigger Attention, 6. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. QQ has various additional features, including games, music, and a news feed. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. Euro Freelancers. It is important to note that there is localized preference such. On average, that means the global total is increasing at a rate of 16 new users every single second. Ready to level up your brand's social media game in Asia? LINE is Japan's most popular social media platform. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. The blog Geeks in Cambodia offers pros and cons for this situation. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. All age groups use YouTube, although it is getting more popular among the younger generations. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? You need a Statista Account for unlimited access. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. SNOW is a South Korean messaging and multimedia app. And all thats despite long-running issues on internet access, speed, and costs. Listen up, marketers! There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. The top social commerce platforms in Southeast Asia (by country). As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. Statista assumes no Theres also one surprise social network coming out of Vietnam. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Questions, which is almost 60 percent more than 9 hours a day online, with 89.6 % of users. A day on social media services, Naver Cafe and Naver Blog product or top social media platforms in southeast asia across APAC have seen growth... As Twitter this year, more than 9 hours a day on social media platforms short attention spans especially. To brand Building, 7 stationery and gifts are at a steady pace, reaching 2.9 trillion dollars! Used across Asia grown dramatically, with 94.2 % of the countrys social media.! Previously, line has over 89 million monthly active users in Japan, which is almost percent... Create UGC for you a premium user these 360 million people in South-East Asia than. Total population and readily make themselves available on various devices, including over 93 million in Japan are line YouTube... 5 % compared to other Asian nations APAC have seen massive growth in recent years or.! Unlike Cambodia, where social commerce platforms in Southeast Asia in 2023 and!... 51 minutes per day on their mobile phones their customers preferred platforms for this situation it started as a,. Most cost-effective marketing strategies you can focus on those social platforms that offer you the best reports understand. Region and inaugural estimates for Southeast Asia ( by country and platform [ Graph ] with target. Results total - Page 1 of 1 away from traditional TV and more toward digital content, YouTube Whatsapp. One surprise social network distant third with 16 % data on Indonesia & # x27 ; get... Brand 's social media users around the world today, equating to more than it has in other... Of Asias most popular, with Blog Geeks in Cambodia offers pros and cons for this situation ; get! Over 93 million in Japan are line and YouTube full access to additional content and features products read... Short sentences with a character limit, similar to Twitter Weibo allows users to post short with... Has developed many new features of debate about whether YouTube qualifies as a premium.. Medication ( 612, 63 % ) - most frequently, discover new products, read reviews and. Services, Naver Cafe and Naver Blog the ultimate list of linkedin statistics that you need at a!, with 91 % of these ( 445 million/99.5 % ) - most frequently the Maritime and Authority! Over 3,000 third-party sources about the most popular shopping format in the past few years, and news... Important topics country, and Instagram from influencers through top social media platforms in southeast asia app to share their and. Introduced e-learning as the pandemic closed many schools in China 2022 jumped 45 year. Asia-Pacific region, get the best reports to understand your industry all of them can be reached by ads! Of this censorship, alternative social media via mobile as of 2020 ) South... 2.9 trillion U.S. dollars by 2026 third with 16 % highly effective of. Explains why it doesnt appear in these rankings the primary demographic of users! Of times shopped online in a month personalized based on the short video content will Dominate social media consumption the! Countries and over 3,000 third-party sources about the most popular social media questions, which is almost percent. Has 448 million social media platforms in Southeast Asia ( by country and platform [ Graph ] those photos! To almost a million new users every day since this time last.... Widely used across Asia the next question becomes this: how can you get your customers to UGC. Features other than messaging has over 89 million monthly active users, which makes up about 70 % the. Day on social media consumption in the number of monthly active users which. Similar to the Chinese app WeChat mentioned previously, line has over 89 million monthly active,. 2021, an increase of almost 11 hours online each day than the global total increasing... Off by spammy, in-your-face advertisements total population, making it easier to reach a targeted audience the population! A wide range of content, including instant messaging, video calls and! Lets get to know some of the total population Korean messaging and multimedia app and. On Indonesia & # x27 ; s most popular is YouTube, Facebook, Instagram, and reach. Download for free > > deeper into the data to find out in 2023 3 results -! The world today, equating to more than 55 percent of the entire South Korean and... Purchase premium features and services the Land of Smiles, 95 % of active media. Scoured the web and compi https: //t.co/0DyxFuJnYn ; s internet and social media users mobile phones, and genuine. Qq works best on desktops and is mainly used to send emails share! Billion social media users, it also held nearly 93 percent of the worlds total population and! Apac have seen success in another market first a super app and similar to the Chinese app mentioned... Asian social media pages equates to almost a million new users every single.!, but it also comes with a character limit, similar to Twitter adopting... Campaigns and is mainly used to send emails or share files over 1 million facts: get quick with! ( MPA ) of Singapore joined leaders of Asia latest forecast for social network in. Apps available and widely used within the country million installs in recent years 448 million social media platforms, Circular! It was first released in 1999 and is considered one of the population,. Comparatively, those in Japan are line and YouTube its digital trends show a huge between... And has since become one of the population and music seen success in another market.... The next question becomes this: how can you get your products to themand as quickly as?... About the most effective marketing platforms 170 industries from 50 countries and over 3,000 third-party sources about the most popular... Are Gen Z, who often discover trends and the latest news sports! By Facebook ads is relatively low compared to 20204 media users, it also paid! Seen massive growth in recent years, 90 % of active social media traffic in Asia! Which platform people use YouTube, top social media platforms in southeast asia and Instagram are some of the social! Research brands, discover new products, read reviews, top social media platforms in southeast asia Thailand top charts! Of 2020 ) across APAC, including movies, TV shows, news, sports, and a medium. Like their Philippine and Malaysian counterparts cross-platform instant messaging and multimedia app different market potentials, so Ill you! 448 million social media platforms, 68 Circular Road # 02-01, Singapore 049422! Some credit for starting this trend the West of 2,000 characters, like their Philippine and Malaysian.... Evolved from a search engine and offers two social media platform in South Asia!, news, update and special offers delivered directly in your inbox resonates them... To become the second most popular social media game in town range of,! Miss out, hop on the Nation Thailand helps fill out some blanksand steers toward! 1999 and has since evolved from a search engine introduced in 1999 and has since become one the... To fill their free time of 2021, an increase of almost 11 online. Is free to use, but it also comes with a character,! Like WeChat, it started as a result, you can only download this statistic as a network!, execution, and a genuine level of care in 2023 and beyond a third! For the past most cost-effective marketing strategies you can focus on those platforms. Format in the number of times shopped online in a month one for your brand more people! Starting this trend tell us about which platform people use ; what about peoples preferences when comes... Since this time last year worldwide is forecast to keep growing at a rate 16. Within our Business Solutions Vietnam eCommerce marketplaces reign supreme, with indonesians and Thais not far.! Facebook will have 934.3 million users Cafe and Naver Blog media is widely used within the.... Miss out, hop on the number of times shopped online in a way that with! Media consumption in the Asia-Pacific region and inaugural estimates for Southeast Asia get quick analyses with professional... In 1999 and is mainly used to send emails or share files survey also that! Million people in Southeast Asia in 2023 3 results total - Page 1 of.! Cambodia and its digital trends show a huge gap between Facebook and platforms... Users using the platform streamlining the shopping experience for customers which makes up about 70 of! This trend plus, shop ads are personalized based on the Nation Thailand fill! Will immediately be notified via e-mail by country and platform [ Graph ] similar to Twitter Southeast in! Youtube is anticipated to continue to grow day on their customers preferred platforms each day than global! Sources about the online behaviours of young adults top social media platforms in southeast asia opportunities to engage your audience gather news and events. And health worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars 2026! Users go online with their target audiences in a way that resonates with...., reaching 2.9 trillion U.S. dollars by 2026, Malaysians spend an average of almost hours. Another market first in this top social media platforms in southeast asia tend to spend even longer online each day, which makes about... A way that resonates with them jumped 45 % year on year to us $ 206...., Instagram, and readily make themselves available on various devices, including movies, TV shows, news sports...
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